Butterball Goes Web 2.0 With Turkey Texts, Blogs -Adage.com
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November 26, 2008
November 26, 2008
Nervous Cooks Can Get Advice, Reminders About Their Birds Sent to Cellphones
CHICAGO (AdAge.com) — Thanksgiving staples are going high tech this year, as marketers look for new ways to ingratiate themselves to a new generation of consumers. Shoppers can now get turkey advice on their mobile phones in the grocery store and get a free pizza through Facebook on Thanksgiving Eve.
Butterball’s hotline, with a staff of more than 50, coddles more than 100,000 consumers each year.
Butterball’s “Turkey Talk-Line,” the beloved backup plan for millions of first-time turkey chefs, are going Web 2.0 by way of blogging and “turkey texts.”
“We know that consumers are looking for information on the go and on demand,” said Bill Klump, senior VP-marketing, Butterball. “This includes the new audiences we want to reach, such as first-time cooks.” So far, he said, responses to the enhancements have exceeded expectations.
2 Comments, Comment or Ping
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Super-Duper site! I am loving it!! Will come back again - taking you feeds also, Thanks.
rH3uYcBX
Jan 23rd, 2010
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